United States – The Dallas Cowboys were confirmed to have won on Wednesday as the most expensive sports franchise in the world, valued at $12.8 billion, $2.48 billion more than last year’s valuation.
The Cowboys have led the list of sports franchises for six consecutive years on Sportico, a portal specializing in sports industry business worldwide.
In 2024, the Lone Star team was the first to break the $10 billion barrier, being valued at $10.32 billion.
On Wednesday, the Los Angeles Rams and the New York Giants joined the select group of five franchises valued at over $10 billion, posting figures of $10.43 billion and $10.25 billion, respectively.
According to the report, the average value of each of the 32 NFL teams $ 7.1 billion, up 20 percent from last year and more than double what it was four years ago.
The Cowboys are number one on this list, and the Cincinnati Bengals a last with a value of $5.5 billion.
The Dallas Cowboys, founded in 1960, are owned by billionaire Jerry Jones, who acquired them in 1989 for $140 million, an investment that has grown by more than 8,400 percent.
Under Jones ‘ leadership, the Cowboys won Super Bowls XXVII, XXVIII and XXX, corresponding to the 1992, 1993 and 1995 seasons, which, added to those won by the franchise in 1971, in the VI edition, and 1977, in the XII, placed Dallas, along with he San Francisco 49ers, as the second most successful team of the Lombardi Trophy.
Jones has increased the value of his franchise even though they haven’t won another NFL title in 30 years. Since the 1995 season, the Cowboys haven’t even appeared in an NFC championship game.
This has not affected the popularity of the franchise known as ‘ America’s Team’, which on the 19th of this month will see the premiere of the television series entitled ‘America’s Team: The Gambler and his Cowboys’, which will tell the story of how Jerry Jones has led this team since 1989.
Harry Matthews graduated with a degree in English Literature from the University of London and has written for various media outlets. Passionate about film, sports, high school sports, travel, and stand-up comedy, he primarily spends his free time listening to podcasts.
