Welcome to the Automotive Design website, a collaborative project between SAE International and Findlay Media.

The design and engineering element within the automotive industry has never been more important, with a large part of its resurgence depending on the successful development of new, efficient and cost effective cars.

Automotive Design provides its 20,000 audience of Europe wide design engineers a cross section of technology based case studies and features. The emphasis is on a combination of practical application technology transfer and raising awareness of forthcoming technologies, outlining the potential benefits and shortcomings.

Automotive Design fulfills the need for a strong design engineering title within the European automotive industry, from the OEM downwards through the supply chain.

In harness, SAE International’s peerless knowledge base and Findlay’s heritage within the European automotive sector makes Automotive Design the perfect brand to meet that need.

Ed Tranter,
Executive Director,
AD Media Europe