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21/06/2012
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Škoda is resolutely pursuing its model offensive, presenting its new compact saloon, the Škoda Rapid, just a few months after the introduction of the Škoda Citigo subcompact. The brand's most recent addition is to play a central role in the company's growth strategy and will be phased in on European markets from the autumn of 2012.
 The Škoda Rapid impresses with lots of room, an expressive design, an excellent price-value ratio, a comprehensive safety offering and efficient engines. "This is a model which sets benchmarks in the compact saloon segment: The Škoda Rapid is a roomy, elegant and at the same time an affordable car for the whole family, impressing with clever solutions, cutting-edge technology and high economy," says Škoda CEO Winfried Vahland. "In short, it is a car permitting mobility in a comfortable, reasonably priced and environmentally friendly package. The right car at the right time."
The Rapid is a perfect complement of the model palette, sits between the Škoda Fabia and the Škoda Octavia, making it at home in the large-volume compact segment. This so-called A segment currently accounts for about 36 per cent of the world's automobile market. Within this class, saloons have a share of around 42 per cent. Industry experts estimate the number of cars of this type sold worldwide will rise by about 50 per cent by the year 2020.
The Rapid is the first Škoda series car ever to fully feature the brand's newly formulated design language. "This is a car that gives out a clear statement at first glance: clear, precise, fresh and emotional," says Eckhard Scholz, Škoda board member for technical development.
Perfect proportions, clear and cleanly modelled surfaces and sharply drawn lines combine to create an attractive overall appearance. The front end displays a new take on Škoda-typical design elements. The new brand logo confidently stands out on the harmonically rounded front edge of the bonnet. The grille shows a finely drawn chrome frame and is formed by vertical slats. The headlight ensemble is grouped at the front of the Škoda Rapid to form a cloverleaf shape.
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Author
John Challen
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