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13/01/2012
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The new generation of SEAT's most successful car to date is here. The new SEAT Ibiza captures the heart with its young, emotional design and fun-to-drive character, and convinces the head with innovative technology and improved functionality and quality.
 The new line-up offers enormous breadth to meet almost every demand – from the compact and sporty three-door Ibiza SC to the dynamic and universally popular five-door Ibiza and the elegantly practical Ibiza ST estate car, today's Ibiza has something for everyone.
Extending from the ultra-efficient Ibiza E Ecomotive with 89g/km of CO2 to the exceptionally sporty Ibiza FR with its muscular 150PS, the extensive line-up offers impressive performance at every turn
Design has long been one of the Ibiza's strengths – consistently named as the most important reason for purchase by customers. And this is set to become even more apparent in future – with its modern, fresh look, the new Ibiza marks a further significant development of the SEAT design identity and prepares the way for future models.
"The Ibiza is an important foundation of our brand. With the new generation, we are taking a clear step forward – the fresh and young design language speaks to SEAT's unique and distinctive character. It underscores the precision and quality of our products," says James Muir, president of SEAT, S.A. "This makes the new Ibiza a crucial element in SEAT's strategy. Its success will grow even further, not least in our new market of China."
Beneath its expressive design, the new Ibiza offers an impressive array of innovative technologies. The latest-generation state-of-the-art TDI and TSI power units, the DSG transmissions and the start/stop system combine fine dynamics with exceptional efficiency and guarantee SEAT's signature driving fun.
Another innovation is the SEAT Portable Media System with touchscreen monitor. New to the Ibiza, it combines the functions of a navigation system, on-board computer, audio system and hands-free device.
While it is fully integrated into the Ibiza's on-board electronics, it is also removable for use on-the-go. The introduction of SEAT's Portable Media System will come later in 2012.
Dr Matthias Rabe, executive vice president for research and sevelopment at SEAT, S.A. says: "The new Ibiza is a clear showcase for SEAT's technical expertise. Emotional design, a thrilling drive and an exceptionally high quality standard deliver an extremely distinctive product character – now with improved functionality. The Ibiza is the sportiest and most versatile offering in its competitive field."
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Author
John Challen
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