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11/07/2011
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Renault's latest concept car has a dual personality. These days, professional and personal lives are so interwoven that drivers constantly find themselves swapping from one world to the other. The role of FRENDZY is to be a partner that takes the strain out of this busy lifestyle.
 Axel Breun, design director, concept and show cars: "FRENDZY is the must-have vehicle for flexibility and versatility. It is efficient and modern as a work tool, yet sporting and warmly welcoming for the family".
On the passenger's side, there's no glazing or centre pillar, just one conventional door and one sliding side door which incorporates a 37inch widescreen display. This is the world of work. The driver's side, complete with side windows, still no centre pillar, but with centre opening doors, represents the world of the family. Ease of loading and ease of entry go without saying in both worlds.
"The concept of an asymmetric body design was the most logical way to express this vehicle's two roles," says exterior designer, Deyan Denkov. "From the very start, I wanted to move away from the traditional format for commercial vehicles and, in doing so, show that this type of vehicle could also be more emotional, more dynamic and more attractive. I took inspiration from a wide variety of sources, including unconventionally shaped aircraft such as the Airbus Beluga and the Antonov 224."
On weekdays, FRENDZY is a vehicle that adapts to the requirements of the business user, with a large external screen that can display useful messages or information (such as "making deliveries" or "back in five minutes", the battery-charging method or the remaining charge) or advertising messages, either whilst parked or on the move.
Come the weekend, the vehicle transforms itself into a family vehicle, with a comfortable passenger seat and, in the rear, a big bench seat. Depending on their mood of the moment, children can watch a film or play games on the touch-sensitive pad which slides out from the back of the driver's seat. They can even draw on a special blackboard-style slate integrated into the sliding door.
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Author
John Challen
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