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10/09/2010
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SAE 2010 World Congress is set to offer more focused technology and cost-saving solutions, says Matt Monaghan.
 The SAE 2010 World Congress will be re-engineered with a sharper focus on technical and innovative content when it convenes from 13 to 15 April 2010, at Cobo Center in Detroit, USA. It will transform from a large convention format to one that concentrates on value-added technical programmes, an improved session schedule and additional keynote presentations by subject matter experts and authors.
The theme this year is 'ecollaboration: engage, exchange, excel' – all about overcoming economic and environmental challenges, with innovative solutions through collaboration. Host organisation is Ford Motor Co. and the Tier 1 strategic partner is Magna International Inc. "Collaboration is the answer," says Paul Mascarenas, vice president of engineering and global product development for Ford, and general chair of the SAE 2010 World Congress. "And the SAE 2010 World Congress is the catalyst to initiate this collaboration." Foremost among the changes for this year's event are the switch from a four-day to a three-day format, as well as a technical programme with a renewed emphasis on only the most relevant and innovative technologies. "We have been conducting surveys and focus groups over the past 18 months to determine how to improve the event," says Patti Kreh, conference director of the SAE World Congress, in an interview with AutoBeat/AutoTech Daily. "The primary message has been to make the congress smaller and more tightly focused on technological innovations and solutions – particularly in powertrain, materials and safety. Everything about the event will support this mission," insists Kreh. And, emphasising the point, she explains that the technical programme will major on presentations covering cutting-edge topics and innovations, with a distinct change in format. Meanwhile, the exhibit floor will house SAE World Congress' new and exclusive 'Innovators Only' exhibition.
"In today's economic climate, the event needs to be smaller than it was 10 years ago – but also higher quality," states Kreh. "So, for the first time, exhibitors for the 2010 Congress must pass a review panel. Our goal is to make the expo a showcase for the world's most innovative companies." Networking will also be a key focus, with numerous informal and structured opportunities scheduled. "Networking is an extremely important aspect of any congress, and attendees have told us they want more. So, in addition to the traditional receptions and events designed for networking, there will be scheduled peer-to-peer discussions to encourage in-depth and insightful interchange. Also, the 2010 Congress will have several technology-specific lounges throughout Cobo Center. These will be areas where, for example, powertrain engineers can mix with their peers and subject experts in an informal setting," she adds. New networking "We're also taking several other smaller, but just as innovative, steps to enhance networking. Name badges will be colour-coded by areas of expertise, so that attendees can instantly identify others who share their specialty. We'll also post a list of registrants on the SAE website, so attendees can check ahead of time to see which people, exhibitors and sponsors will be there."
And there's more. The 2010 technical programme boasts 1,100 papers and is also tightly focused on technology. The organisers have selected only the most innovative papers and presentation times have been reduced to allow for more audience interaction with presenters. "We expect to conduct about 1,000 live technical paper presentations during the congress," states Kreh. "The main difference [this] year is that each session will begin with comments from a subject-matter expert. Presentation times will also be shortened to 20 minutes each, so there is more opportunity for Q&A." In fact, the technical sessions are organised under seven 'super tracks': electronics; emissions, environment and sustainability; integrated design and manufacturing; management and marketplace; materials; propulsion/ powertrain; and safety/testing. Also, the FEV powertrain Innovation Forum and AVL Technology Leadership Centre will, again, feature panel discussions with industry leaders. However, a new addition to the congress this year is the ability for individuals worldwide to be able to view and participate in the exchange online. "For 2010, there will be live Internet broadcasts – a first for the congress.
Speakers and panellists will be addressing such timely issues as energy policy, the business of powertrains, sustainability and such issues as technology transfer across different industries," she adds. Specifically, leadership panels at the FEV powertrain Innovation Forum will include: 'The OEM dichotomy: meeting environmental and fuel economy requirements and still giving the customer the vehicle they want to drive' (moderated by Gary Rogers, president and CEO of FEV); and 'Rising out of the ashes: the top five emerging powertrain technologies for 2010' (moderated by John Heywood, professor, MIT, with panellists including Trevor Jones, National Academy of Sciences Committee). Meanwhile, the AVL Technology Leadership Centre will host a presentation on 'Far term powertrain solutions – 2016 and beyond' (moderated by Ray Corbin, president, AVL powertrain Engineering Inc), with panellists including Gerhard Schmidt of Ford and Michael Webber of the Jackson School of Geosciences, University of Texas, Arlington. Additionally, William Clay 'Bill' Ford Jr, executive chairman of Ford, has been confirmed as speaker at the banquet on 15 April in the AVL Technology Leadership Centre.
"He brings a unique perspective on the global automotive industry," says Kreh, "along with the history and prestige of the Ford Motor Co." And she adds: "The overarching goal here is to give attendees an opportunity to enrich their knowledge and relationships. Ultimately, this provides them with the tools they need to meet the challenges in today's global market." The SAE 2010 World Congress will be re-engineered with a sharper focus on technical and innovative content when it convenes from 13 to 15 April 2010, at Cobo Center in Detroit, USA. It will transform from a large convention format to one that concentrates on value-added technical programmes, an improved session schedule and additional keynote presentations by subject matter experts and authors. The theme this year is 'ecollaboration: engage, exchange, excel' – all about overcoming economic and environmental challenges, with innovative solutions through collaboration. Host organisation is Ford Motor Co. and the Tier 1 strategic partner is Magna International Inc.
"Collaboration is the answer," says Paul Mascarenas, vice president of engineering and global product development for Ford, and general chair of the SAE 2010 World Congress. "And the SAE 2010 World Congress is the catalyst to initiate this collaboration." Foremost among the changes for this year's event are the switch from a four-day to a three-day format, as well as a technical programme with a renewed emphasis on only the most relevant and innovative technologies. "We have been conducting surveys and focus groups over the past 18 months to determine how to improve the event," says Patti Kreh, conference director of the SAE World Congress, in an interview with AutoBeat/AutoTech Daily. "The primary message has been to make the congress smaller and more tightly focused on technological innovations and solutions – particularly in powertrain, materials and safety. Everything about the event will support this mission," insists Kreh. And, emphasising the point, she explains that the technical programme will major on presentations covering cutting-edge topics and innovations, with a distinct change in format. Meanwhile, the exhibit floor will house SAE World Congress' new and exclusive 'Innovators Only' exhibition.
"In today's economic climate, the event needs to be smaller than it was 10 years ago – but also higher quality," states Kreh. "So, for the first time, exhibitors for the 2010 Congress must pass a review panel. Our goal is to make the expo a showcase for the world's most innovative companies." Networking will also be a key focus, with numerous informal and structured opportunities scheduled. "Networking is an extremely important aspect of any congress, and attendees have told us they want more. So, in addition to the traditional receptions and events designed for networking, there will be scheduled peer-to-peer discussions to encourage in-depth and insightful interchange. Also, the 2010 Congress will have several technology-specific lounges throughout Cobo Center. These will be areas where, for example, powertrain engineers can mix with their peers and subject experts in an informal setting," she adds. New networking "We're also taking several other smaller, but just as innovative, steps to enhance networking. Name badges will be colour-coded by areas of expertise, so that attendees can instantly identify others who share their specialty. We'll also post a list of registrants on the SAE website, so attendees can check ahead of time to see which people, exhibitors and sponsors will be there." And there's more. The 2010 technical programme boasts 1,100 papers and is also tightly focused on technology. The organisers have selected only the most innovative papers and presentation times have been reduced to allow for more audience interaction with presenters. "We expect to conduct about 1,000 live technical paper presentations during the congress," states Kreh.
"The main difference [this] year is that each session will begin with comments from a subject-matter expert. Presentation times will also be shortened to 20 minutes each, so there is more opportunity for Q&A." In fact, the technical sessions are organised under seven 'super tracks': electronics; emissions, environment and sustainability; integrated design and manufacturing; management and marketplace; materials; propulsion/ powertrain; and safety/testing. Also, the FEV powertrain Innovation Forum and AVL Technology Leadership Centre will, again, feature panel discussions with industry leaders. However, a new addition to the congress this year is the ability for individuals worldwide to be able to view and participate in the exchange online. "For 2010, there will be live Internet broadcasts – a first for the congress. Speakers and panellists will be addressing such timely issues as energy policy, the business of powertrains, sustainability and such issues as technology transfer across different industries," she adds.
Specifically, leadership panels at the FEV powertrain Innovation Forum will include: 'The OEM dichotomy: meeting environmental and fuel economy requirements and still giving the customer the vehicle they want to drive' (moderated by Gary Rogers, president and CEO of FEV); and 'Rising out of the ashes: the top five emerging powertrain technologies for 2010' (moderated by John Heywood, professor, MIT, with panellists including Trevor Jones, National Academy of Sciences Committee). Meanwhile, the AVL Technology Leadership Centre will host a presentation on 'Far term powertrain solutions – 2016 and beyond' (moderated by Ray Corbin, president, AVL powertrain Engineering Inc), with panellists including Gerhard Schmidt of Ford and Michael Webber of the Jackson School of Geosciences, University of Texas, Arlington. Additionally, William Clay 'Bill' Ford Jr, executive chairman of Ford, has been confirmed as speaker at the banquet on 15 April in the AVL Technology Leadership Centre. "He brings a unique perspective on the global automotive industry," says Kreh, "along with the history and prestige of the Ford Motor Co." And she adds: "The overarching goal here is to give attendees an opportunity to enrich their knowledge and relationships. Ultimately, this provides them with the tools they need to meet the challenges in today's global market."
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Author
Matt Monaghan
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